Corperate Program
The evidence is clear: inclusive leaders and inclusive organizations outperform those that are not. Yet women remain underrepresented in all levels of management. Despite the compelling case for equality of gender representation at all levels of an organization, even with the best of intentions, unconscious bias can influence who advances at work.
This program equips corporate leaders and managers with knowledge to address the existing gender imbalance in the workplace, to attract and retain talent, to improve productivity and performance, and to cultivate women in leadership roles. It also shares best practices from a number of leading companies based on case studies.
Course 1
1
Summary
Course Objectives: 。Enhance executive presence and communication skills. 。Develop techniques for effectively owning the room during presentations. 。Master strategies for gaining agreement and closing sales. 。Provide personalized feedback to improve individual performance.
2
Introduction to Sales Mastery
。Overview of course objectives and agenda. 。Importance of executive presence in sales.
4
Module 1: Executive Presence
。Understanding executive presence and its impact. 。Techniques to project confidence and authority. 。Practical exercises to enhance personal presence.
5
Module 2: Owning the Room
。Strategies for commanding attention and respect. 。Engaging and connecting with your audience. 。Role-playing scenarios to practice room ownership.
6
Module 3: Gaining Agreement
。Techniques for building rapport and trust. 。Identifying and addressing client needs. 。Methods for guiding conversations towards agreement.
7
Module 4: Closing the Sale
。Understanding the psychology of closing. 。Effective closing techniques and phrases. 。Overcoming objections and handling rejections.
8
Group Coaching Sessions & Individual Feedback
Group Coaching Sessions 。Participants divided into groups of three. 。Interactive group activities to reinforce learning. 。Peer feedback and collaborative problem-solving. Individual Feedback 。One-on-one sessions with each participant. 。Personalized feedback on strengths and areas for improvement. 。Development of individual action plans for continued growth.
9
Conclusion and Next Steps
。Recap of key learnings and takeaways. 。Setting goals for applying skills in real-world scenarios. 。Q&A session and course evaluation.
Course 2
1
Summary
Course Description: This course explores the art and science of business storytelling, a powerful tool for transferring knowledge, engaging audiences, and inspiring action. Participants will learn how to craft compelling narratives that resonate with stakeholders, enhance communication, and drive business success. Through understanding the dramatic arc, emotional engagement, and the strategic use of stories, attendees will be equipped to influence and connect with their audience effectively. Course Outcomes: By the end of this course, participants will be able to: 1. Understand the fundamental principles of business storytelling and its impact on communication. 2. Craft stories that effectively inform, engage, and inspire audiences. 3. Utilize the dramatic arc to create memorable and engaging narratives. 4. Identify and address the needs and wants of their audience to tailor stories accordingly. 5. Apply contrast and emotional value to enhance storytelling impact. 6. Leverage visual elements to bring stories to life and make abstract concepts concrete. Course Capabilities: Participants will develop the following capabilities: 。Knowledge Transfer: Ability to use stories to convey complex information in an understandable and memorable way. 。Audience Engagement: Skills to connect with audiences on both logical and emotional levels, making messages more impactful. 。Influence and Persuasion: Techniques to inspire action and influence decision-making through storytelling. 。Emotional Intelligence: Understanding of how to trigger specific neurotransmitters (dopamine, oxytocin, endorphins) to achieve desired emotional responses. 。Creative Communication: Proficiency in using visual language and props to enhance storytelling and communication effectiveness.
2
Module 1: Introduction to Business Storytelling
。The power and purpose of storytelling in business 。Overview of the storytelling framework
3
Module 2: The Story Arc
。Understanding the three-act structure 。Crafting tension and resolution in narratives
4
Module 4: Using Contrast and Emotional Value
。Techniques for creating memorable stories 。Engaging both logic and emotion
5
Module 5: Neurotransmitters and Emotional Engagement
。The role of dopamine, oxytocin, and endorphins in storytelling 。Strategies for emotional engagement
6
Module 6: Show, Don’t Tell
。Using visuals and analogies to enhance storytelling 。Practical exercises in visual storytelling
7
Module 7: Practical Application and Story Crafting
。Workshop on creating and presenting business stories 。Feedback and refinement of storytelling techniques
8
Recommended Resources:
。Business Storytelling: Road Sign Guide 。Additional readings and videos on storytelling and brain science