Course 1
1
Summary
This foundational course is designed to guide aspiring women entrepreneurs through the initial stages of launching a business. It focuses on the essential knowledge and steps required to turn ideas into actionable business plans. Participants will learn how to evaluate their business ideas, understand market dynamics, and take the first steps in building a successful enterprise. Course Outcomes: By the end of this course, participants will: 。Understand key considerations before starting a business. 。Develop a clear roadmap for launching their business. 。Identify resources and networks to support their entrepreneurial journey.
2
Module 1: Things to know before starting your business
。Identify the market potential for your business idea. 。Assess your skills, knowledge, and available support systems. 。Conduct market research and competition analysis. 。Evaluate your personal readiness for entrepreneurship.
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Module 2: Where to begin
。Start small and create a clear business plan. 。Define your vision, target audience, and offerings. 。Outline your revenue model and growth strategies. 。Explore funding options such as personal savings, loans, and grants.
5
References
1. Lean Startup by Eric Ries 2. Start with Why by Simon Sinek 3. Local business regulations and startup guides
Course 3
1
Summary
This advanced course prepares women entrepreneurs to take their businesses to the next level. Participants will learn how to pitch effectively, expand into new markets, and ensure long-term sustainability. Course Outcomes: By the end of this course, participants will: 。Develop compelling business pitches. 。Plan for market expansion and diversification. 。Implement sustainable practices for lasting success.
2
Module 1: Pitching
。Develop persuasive pitches for investors, partners, and customers. 。Incorporate storytelling to create compelling narratives. 。Highlight clear value propositions in your presentations. 。Build confidence through practice and feedback.
3
Expanding and sustainability
。Identify opportunities for market expansion and new product offerings. 。Plan for strategic growth and diversification. 。Implement sustainable practices to balance profitability with social responsibility. 。Focus on long-term environmental and ethical impacts.
4
References
1. Pitch Anything by Oren Klaff 2. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne 3. Sustainability guides from organizations like B Lab and Green America
Course 2
1
Summary
This intermediate course equips women entrepreneurs with the tools and strategies needed to scale their businesses effectively. It covers goal setting, customer discovery, marketing, financial planning, and team building to drive sustainable growth. Course Outcomes: By the end of this course, participants will: 。Develop SMART business goals. 。Understand customer needs and refine their value proposition. 。Implement effective marketing strategies. 。Build a strong financial foundation. 。Learn techniques for hiring and managing a productive team.
2
Module 1: Business goal setting
。Set clear, achievable, and measurable goals. 。Prioritize tasks to guide business growth. 。Stay focused on objectives for long-term success.
3
Module 2: Customer discovery
。Engage with your target audience to understand their needs. 。Identify preferences and pain points. 。Adapt products or services to meet customer demands.
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Module 3: Focused marketing
。Implement cost-effective marketing strategies. 。Utilize social media campaigns, email marketing, and partnerships. 。Focus efforts on reaching the right audience.
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Module 4: Financial planning
。Create budgets and track expenses. 。Forecast revenue and understand profit margins. 。Manage cash flow effectively.
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Module 5: Building a team
。Recruit individuals aligned with your business vision. 。Onboard new hires efficiently and build team morale. 。Retain talent through effective leadership and support.
7
References
1. Traction by Gabriel Weinberg 2. Profit First by Mike Michalowicz 3. Online marketing tools like Google Ads and HubSpot Academy
Course 4
1
Summary
This class focuses on an introduction to personal branding and networking. Outcomes： By the end of this session you will be able to: Define what networking is and how to introduce yourself effectively (including how do divide up your time / network agendas) | Explain the benefits of networking | Understand how to take a strategic approach to building and maintaining your network | Describe how to enter a room with confidence and approach people you don’t know (virtually and in-person) | Use body language & open questions to make your audience feel at ease | Understand how to manage your brand
Course 6
1
Summary
Course Duration: 。Sydney Sessions: 6 hours 。Melbourne Sessions: Full day Course Objectives: 。Enhance executive presence and communication skills. 。Develop techniques for effectively owning the room during presentations. 。Master strategies for gaining agreement and closing sales. 。Provide personalized feedback to improve individual performance.
2
Introduction to Sales Mastery
。Overview of course objectives and agenda. 。Importance of executive presence in sales.
2
Module 1: Executive Presence
。Understanding executive presence and its impact. 。Techniques to project confidence and authority. 。Practical exercises to enhance personal presence.
3
Module 2: Owning the Room
。Strategies for commanding attention and respect. 。Engaging and connecting with your audience. 。Role-playing scenarios to practice room ownership.
4
Module 3: Gaining Agreement
。Techniques for building rapport and trust. 。Identifying and addressing client needs. 。Methods for guiding conversations towards agreement.
5
Module 4: Closing the Sale
– Understanding the psychology of closing. – Effective closing techniques and phrases. – Overcoming objections and handling rejections.
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Group Coaching Sessions & Individual Feedback
Group Coaching Sessions 。Participants divided into groups of three. 。Interactive group activities to reinforce learning. 。Peer feedback and collaborative problem-solving. Individual Feedback 。One-on-one sessions with each participant. 。Personalized feedback on strengths and areas for improvement. 。Development of individual action plans for continued growth.
7
Conclusion and Next Steps
。Recap of key learnings and takeaways. 。Setting goals for applying skills in real-world scenarios. 。Q&A session and course evaluation.
Course 5
1
Summary
Course Description: This course explores the art and science of business storytelling, a powerful tool for transferring knowledge, engaging audiences, and inspiring action. Participants will learn how to craft compelling narratives that resonate with stakeholders, enhance communication, and drive business success. Through understanding the dramatic arc, emotional engagement, and the strategic use of stories, attendees will be equipped to influence and connect with their audience effectively. Course Outcomes: By the end of this course, participants will be able to: 1. Understand the fundamental principles of business storytelling and its impact on communication. 2. Craft stories that effectively inform, engage, and inspire audiences. 3. Utilize the dramatic arc to create memorable and engaging narratives. 4. Identify and address the needs and wants of their audience to tailor stories accordingly. 5. Apply contrast and emotional value to enhance storytelling impact. 6. Leverage visual elements to bring stories to life and make abstract concepts concrete. Course Capabilities: Participants will develop the following capabilities: 。Knowledge Transfer: Ability to use stories to convey complex information in an understandable and memorable way. 。Audience Engagement: Skills to connect with audiences on both logical and emotional levels, making messages more impactful. 。Influence and Persuasion: Techniques to inspire action and influence decision-making through storytelling. 。Emotional Intelligence: Understanding of how to trigger specific neurotransmitters (dopamine, oxytocin, endorphins) to achieve desired emotional responses. 。Creative Communication: Proficiency in using visual language and props to enhance storytelling and communication effectiveness.
2
Module 1: Introduction to Business Storytelling
。The power and purpose of storytelling in business 。Overview of the storytelling framework
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Module 2: The Story Arc
。Understanding the three-act structure 。Crafting tension and resolution in narratives
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Module 3: Knowing Your Audience
。Identifying audience needs and decision-making factors 。Tailoring stories to meet audience expectations
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Module 4: Using Contrast and Emotional Value
。Techniques for creating memorable stories 。Engaging both logic and emotion
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Module 5: Neurotransmitters and Emotional Engagement
。The role of dopamine, oxytocin, and endorphins in storytelling 。Strategies for emotional engagement
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Module 6: Show, Don’t Tell
。Using visuals and analogies to enhance storytelling 。Practical exercises in visual storytelling
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Module 7: Practical Application and Story Crafting
。Workshop on creating and presenting business stories 。Feedback and refinement of storytelling techniques
9
Recommended Resources
– Business Storytelling: Road Sign Guide – Additional readings and videos on storytelling and brain science